How to Register a Business in Switzerland for Coaches, Consultants, and Course Creators

Starting a business in Switzerland is an exciting journey, but understanding the legal requirements is essential. This guide explains how to register a business in Switzerland for coaches, consultants, and course creators, whether you’re setting up a sole proprietorship (Einzelfirma, Ditta Individuale, Raison Individuelle) or a GmbH/SARL (Limited Liability Company).

How to Determine If You Need to Register a Business in Switzerland for Coaches, Consultants, and Course Creators

The short answer is no if you are earning less than CHF 100,000 annually. If you’re earning over CHF 100,000 annually, registration as a sole proprietorship (Einzelfirma) is mandatory. At this income threshold, VAT registration also becomes compulsory.

However, registering voluntarily—even below this threshold—offers significant advantages. A registered business is seen as professional and trustworthy. Operating without registration might make your business look like a hobby.

Where to Register

You’ll need to register with the Handelsregisteramt (Commercial Register) in the canton where your business is located. This step ensures your business is legally recognized.

Separate Registration as a Self-Employed Individual

Even if you decide not to register as a sole proprietorship, you must still register as a self-employed individual with the AHV/AVS (Ausgleichskassen/Compensation Office). This is a separate obligation that applies when:

• You have at least three clients.

• You earn a minimum of CHF 2,300 per year after expenses are deducted.

How to Register as Self-Employed

Visit the compensation office in the canton where your business is based. You can register online as well. Take note that once registered, you need to report the yearly income which will be the basis of your AHV Contributions.

💡 Pro Tip: If you’ve already registered as a sole proprietorship, the Ausgleichskassen will automatically send you the necessary forms for self-employment registration.

How to Register a Limited Liability Company (GmbH/SARL) in Switzerland

For those seeking a more formal structure with limited liability, registering a GmbH/SARL is an excellent option. Here’s how to set it up:

Step 1: Establish a Registered Office

Your business must have an official address in Switzerland, which will serve as its registered office.

Step 2: Determine Shareholders and Share Capital

Identify shareholders who will contribute to the company’s capital. The minimum required capital is CHF 20,000, which can be provided by one or multiple individuals.

Step 3: Draft Articles of Association

Prepare the Articles of Association (Statuten), detailing your company’s:

• Purpose

• Management structure

• Share distribution

• Other operational provisions

Step 4: Appoint Directors

Your company must have at least one director responsible for its operations. Directors can be Swiss residents or foreigners.

Step 5: Notarize Articles of Association

Have the Articles of Association notarized by a Swiss notary to ensure they comply with legal requirements.

Step 6: Open a Bank Account and Deposit Capital

Open a capital account at a Swiss bank and deposit the required share capital (CHF 20,000 or more). This account will remain blocked until the registration process is completed.

💡 Note: This capital account is separate from your company’s operational bank account, which you’ll open after registration.

Step 7: Register with the Commercial Register

Submit your notarized Articles of Association, director and shareholder details, and other required documents to the Handelsregisteramt (Commercial Register) in your canton.

Step 8: Obtain Identification Numbers

Once registered, you’ll receive a unique identification number (UID) from the Swiss Federal Tax Administration (Eidgenössische Steuerverwaltung).

  Want to learn more about navigating these registrations?

Watch this video for a detailed explanation of the registration types, what they mean for your business, and how to ensure you’re meeting your legal obligations.

https://d11n7da8rpqbjy.cloudfront.net/legallyshecan/31024432_1704658825605MMS_Mini_Training_Final.mp4

FIND THE RIGHT PLACE TO START

Step 1: Take the Trust-Ready Check

Not sure what needs attention first?

This five-minute quiz helps you see what appears solid, what may be misaligned, and whether the first place to look is your client work, digital setup, business name or AI tool.

Take the Trust-Check Now

Step 2: Start with a focused diagnostic

Already know which issue needs attention, but not what to do about it?

A focused diagnostic helps you understand what is usable, what is misaligned and whether you need a specific correction or a more complete legal setup.

Then show the three diagnostic routes:

• AI Ready Diagnostic

• Brand Name Audit

• Crossroad Compass Session

Legally She Can Diagnostic Offers

About the Author

Vena Verga-Danemar is a licensed lawyer turned legal and business trust engineer, the TrustWright, and founder of Legally She Can, based in Zurich.

Through Legally She Can, she helps founders and experts serving clients in Switzerland and the EU strengthen the legal setup behind their contracts, websites, client relationships, data, AI tools and business names.

Through TrustWright, she separately helps experts build a consistent, verifiable public trust footprint so people and machines can identify, understand and recommend them correctly.

Vena is the host of the Legally Fluent Podcast: Online Business Decoded.

📍 Connect with Vena on LinkedIn or follow on Instagram