1:44 What happened in 2023 that actually changed the online business landscape?

1:55 The first thing that changed is how easy it is to enter the online business space.  It can actually be both a blessing and a curse. 

3:23 Second thing that happened in 2023 is the proliferation of AI. 

4:00 Together with these developments comes tighter legal restrictions and regulations. 

5:12 If we are to summarize these developments, they boil down to this fact: it is now more difficult to attract and close clients, wherever you are in the world.

5:39 What do you absolutely need to have on your business to help your business grow with peace of mind: Proper positioning.

6:23 Positioning helps you attract more clients, and not just any client, but the ideal client.  It allows you to set you prices.

7:20 Positioning example for a service-based businesses

8:25 Positioning example for product-based businesses

10:00 Why is positioning is important.

10:36 How to create the proper positioning.

12:00 Do you need to have degrees and credentials to properly position yourself?