In the last three episodes, we talked about every marketing. If you missed these episodes, you can go back and listen to them before this episode so you can have a more holistic view.

You cannot market effectively if your business legal foundations are lacking.  So in this episode, we will focus on exactly the topic of legalities.Let’s start with the most obvious, your website. Your website is an essential part of your marketing strategy because it is through your website that you can actually convert strangers into qualified leads – leads that you can nurture to becoming your client.

Since your website is the centrepiece of your marketing strategy, you need to make sure that it is legally compliant.

One part of having a legally compliant website is by having the proper policies such as privacy policies, impressum or company information, terms etcWhy are these important anyway?  The obvious reason is that there are laws and regulations that require you to have some of these policies on your website.  And there is another reason.

These policies are not just there because you need to comply with some laws or regulations, but rather because your prospects expect transparency – that they will be able to see your terms, your rules and other information they need to make an informed decision whether to hire you or not. As business owners, transparency is essential.  It builds trust.

You also need to have proper disclosures and disclaimers. Rules on disclosures are getting to be tighter and tighter.  Previously, you will rarely find news about entrepreneurs fined for not having the proper disclosures outside of the The United States.  But now, you will see countries enforcing tighter rules when it comes to disclosures.  

Another business legality that you need to focus on when marketing is intellectual property rights – this is your copyright laws and trademarks.

Another powerful marketing tool are testimonials. Testimonials or social proof can convince a prospect to buy your services, so it is not surprising that there are legalities involved here.  You need to make sure that people who gave you testimonials signed what we called a testimonial release before you post the testimonial.

If you are live streaming and there are other people whose faces or names can be seen in the stream or video, then you need to get a release from these people as well.

There is a web business legalities involved when you are marketing. And it is necessary for you to stay informed because you cannot simply ignore these legalities.  There is simply a lot of risks involved and it can cost you a lot of money or you might waste your marketing efforts if you do not give these legalities your attention.

You can learn more about them by watching the free training I created for you.  Watch the website legal policies with ease: the three steps you need to accomplish to secure your protection and success. You can visit www.legallyfluentacademy.com for more details.