top of page
Rectangle 44.png

IS YOUR WEBSITE CONVERTING (PART 2)

Vena Verga-Danemar

Podcast Picture.png

LEGALLY FLUENT® PODCAST

Episode

50

IS YOUR WEBSITE CONVERTING (PART 2)

IS YOUR WEBSITE CONVERTING (PART 2) Vena Verga-Danemar
00:00 / 09:43
OR

Listen on

WORD TRACK

1:25 Last week, I discussed the one thing you need to do to ensure your website is ready to acquire leads: place an opt-in section at the topmost portion of your website, before the fold. Don't waste this valuable space. By capturing their email before they leave, you can start building a relationship.

 

1:55 Now that you have an opt-in page, the next step is to make sure your website clearly communicates who you are, and what you offer. Many websites fail in this regard. Visitors should easily understand your role and the services you provide. Confusion can lead to missed opportunities.

 

3:07 Your website visitor needs to know if you can provide solutions to their problems.

 

3:27 Avoid talking too much about yourself.

 

3:53 To avoid this, focus on your ideal client. Highlight their pains, aspirations, and how you can help them. Rather than making it all about yourself, address their needs and position yourself as a guide and mentor. Remember, they're not looking for a savior but someone who can support and guide them on their journey.

 

4:14 Define the main pain point or aspiration your client wants to address or achieve. Keep your description concise and attention-grabbing. Make them think, "Yes, that is my problem," or "Yes, I want that." This will lead them to the next section of your website.

 

5:05 Clearly outline how you can help them. List your top 2 or 3 offers that directly address their problems. This section should make them say, "Yes, this is what I need."

 

5:53 To establish credibility, position yourself as someone who can help them avoid pain or achieve their aspirations. Alongside sharing information about yourself, include testimonials or social proof. If you don't have testimonials yet, don't worry, but make sure to add them later.

 

6:25 Next, provide simple steps for them to work with you. People appreciate a clear path to follow. For example, "Enter your email, book a clarity call, and achieve your goals!" Keep it straightforward and actionable.

 

6:49 Lastly, understand that people may not buy from you the first time they visit your website. Provide opportunities for them to get to know you better. Do you have a blog, podcast, or Instagram? Direct them to these platforms. Consider adding another opt-in form to capture their email once more, reminding them of the freebie you're offering.


7:42 Remember, your website should collect personal information, which is why you can't omit your website's legal policies. To simplify this aspect, I've created a free training for you. It covers three simple steps to stay protected, compliant, and ensure data protection. Visit www.legallyfluentacademy.com to register for the training.

DESCRIPTION

Is your website optimized to acquire leads for your coaching, consulting, or service-based business? Learn the anatomy of a high converting website in this two-part episode. Discover the secrets to attracting and converting prospects, leveraging legal templates and digital courses.

Keywords:

Legalities in marketing

Get weekly Legal Tips, Step-by-Step business strategies, and exclusive insider insights from successful online businesses that will inspire you to take action, one episode at a time.

An image of Vena Verga Daneman in an office with a cup on a table and a mocrophone

Hi there Preppies,

It’s Vena Verga-Danemar

I am the co-CEO of the Danemar household, a seasoned business lawyer, and like you, an Online Business Owner.  While running a business involves hard work, there is a shorter and simpler path to success. You shouldn't have to give up too much time and suffer unnecessary stress that exceeds that of a full-time job.  Let's agree on that, shall we? Stick around, and I will show you tips, strategies, and insider knowledge to help you establish a business that grants you freedom, flexibility, and fulfillment.

legally she can

Legally She Can GmbH is a legal consultancy, not a law firm. Vena Verga-Danemar is a licensed lawyer turned legal and business strategist. When you interact with her through Legally She Can or any of our social media platforms, she is NOT acting as your lawyer, nor does this interaction establish a lawyer-client relationship. The information provided by Legally She Can and Vena Verga-Danemar is not legal advice, but strategic legal guidance designed to help coaches, experts and online business owners navigate compliance, protect their work, and operate with confidence. This is not intended to be attorney advertising.

No part of this website, our social media accounts or any of our Content may be reproduced or distributed without the express prior agreement in writing or unless specifically noted on this Site.  When sharing our work, always include a backlink and our name or social media handle as the author.  Unauthorized use or distribution is strictly prohibited.  For permission to use any of our work, please contact us.

bottom of page